Sustainability Strategy, Purpose and Ambition
We’re committed to making positive contributions today and investing in tomorrow
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“As Ireland’s National Champion Bank, we recognise the major role and responsibility that we have in delivering impact that matters on the most critical challenges facing our customers, colleagues and society. That’s why sustainability is embedded within our business as one of our core strategic pillars and we are making meaningful contributions to society, with practical sustainability solutions that make a difference. I’m delighted with the progress we’ve achieved so far in turning our ambitions into action but there is still much more to do.“
Eamonn Hughes
Chief Sustainability and Investor Relations Officer
Bank of Ireland purpose and values
Our purpose – helping you thrive
The Group’s purpose is help our customers, colleagues, shareholders and society to thrive and it is underpinned by our core values of ‘customer first’, ‘better together’, ‘take ownership’ and ‘be decisive’.
The core values at the heart of our culture
For customers, we are delivering more digital and tailored touchpoints across our businesses and provide simpler, more effective servicing with reduced customer complaints.
For our colleagues, simplifying our processes will support higher engagement with a diverse and inclusive workforce at the core.
For society, our Sustainability strategy will continue to focus on a broad suite of sustainable products while increasing sustainable financing and supporting our financial wellbeing ambitions
Our Sustainability Strategy
As a business with a heritage spanning 240 years, we know how important it is to look to the future. Caring about our impact on the world today while investing in the future is good business. In 2023, we focused on further embedding sustainability across the organisation with ‘sustainable company’ becoming one of our three core strategic pillars.
Sitting below our sustainable company pillar is our ‘Investing in Tomorrow’ sustainability strategy which sets out our ambition to make a positive contribution today while also investing in the future. Our focus is on our material ESG impacts and opportunities aligning to science and best practice including the UN Sustainable Development Goals (SDGs), the blueprint for a more sustainable future for all.
Our approach centres on investing in our colleagues, enhancing our customers’ financial wellbeing, and supporting the green transition.
