Business protection

Helps keep your business running smoothly, no matter what the future holds.



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What is business protection?

Business protection is a type of insurance policy (called Life Choice Assets) that helps your business stay strong if a key person (like an owner, partner, or essential employee) becomes ill or passes away. Having life insurance and/or specified illness cover for the people who keep your business running, can be part of a smart financial plan.

If the worst happens, your business will receive a lump-sum payment which can be used to:

  • Buy out a deceased partner’s share
  • Repay business loans
  • Support the deceased’s family
  • Maintain business continuity

What is business protection?

Business protection is a type of insurance policy (called Life Choice Assets) that helps your business stay strong if a key person (like an owner, partner, or essential employee) becomes ill or passes away. Having life insurance and/or specified illness cover for the people who keep your business running, can be part of a smart financial plan.

If the worst happens, your business will receive a lump-sum payment which can be used to:

  • Buy out a deceased partner’s share
  • Repay business loans
  • Support the deceased’s family
  • Maintain business continuity


Why choose us for business protection?

Dedicated consultant support

Our financial consultants can help you understand your insurance needs and choose the right policy for you.

Access BetterHealth at no extra cost

An online healthcare service, that gives access to online appointments with Irish-registered doctors, plus mental health counselling, physiotherapy, and personalised fitness and nutrition plans, all included with your cover.

Protects business and family interests

If a business owner passes away, this cover helps the surviving partners buy their share without using their own personal savings or loans. It can also be used to help repay business loans and maintain business continuity should a key-person pass away.


Our guide to business protection

Step 1 – Tell us about your business
Give us some information about your business and its finances.

Step 2 – Review your cover options
Based on your answers, we’ll show you the types of cover available and any additional benefits that you can choose so that the cover is right for you.

Step 3 – Complete your application
You can apply by talking to one of our financial consultants over the phone or in branch.

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Discover more about BetterHealth

We offer Life Choice policyholders1 and their immediate families a range of online healthcare services2 at no extra cost.3

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What business protection could mean to you

David, a 45-year-old, CEO of a thriving small-to-medium enterprise (SME), relies on a Life Choice Assets policy to safeguard his company’s future. As the driving force behind his business, David recognises the critical importance of having a robust safety net to protect against unforeseen events such as the death or illness of a key person.

Our comprehensive and flexible policy ensures continuity and stability for his company, allowing him to focus on innovation and expansion without financial worries.



Need a helping hand?

Fill in the form to tell us what you’d like to talk about and when would be a good time for us to call you.

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Terms and conditions apply. Benefits are subject to underwriting and acceptance by New Ireland Assurance Company plc. trading as Bank of Ireland Life. It is important to understand that certain restrictions and exclusions may apply.

Bank of Ireland Insurance & Investments is a tied agent of Bank of Ireland Life and receives commissions for the work they carry out in relation to the sale of life assurance products (i.e. life and/or specified illness policies, investment policies or pensions). Further details are available in the Commission Summary Document.

The personas portrayed above are fictitious and no identification with actual persons is intended or should be inferred.

1 Life Choice policyholder includes policyholders of Life Choice Home, Life Choice You and Family, Life Choice Assets.
2 These services are available to Life Choice policyholders’ spouse/partner and dependants (under 18). Dependants cannot avail of Online Physiotherapy or Get Fit Programme. Internet and call charges may apply depending on your telecoms provider.
3 While these additional services are presently available with a Life Choice Home, Life Choice You & Family or Life Choice Assets policy, we may need to restrict or withdraw access to the services at some time in the future.