Smart money habits with Gimi

A helpful app that connects with your Smart Start Account to help your child learn about money by managing their own.

Gimi balance screen displaying the 'top up' feature and chores screen displaying the 'add chore' feature.

What is Gimi?

Gimi is a fun, family-friendly app designed to help children build smart money habits.

It connects to your Smart Start Account and helps turn your child's everyday transactions into learning moments. Gimi creates a protected environment where children can learn, practice, and grow their financial skills with confidence. Everything happens safely, securely and at their pace. No ads, no marketing, and no external data sharing.

Gimi also gives you the tools to guide your child's learning and keeps you in full control of what they can do.

Remember: As a parent/guardian you own the Smart Start Account and have full visibility of how your child is using it.

Not a customer yet? Get a Smart Start Account today to get started.

Empower them to be financially confident from a young age. The Smart Start Account is a simple, smarter way to teach money skills to your child (aged 7 to 15).

Why Gimi?

Helps kids understand money

Gimi connects with your Smart Start Account, which lets your child learn about how money works with actual transactions.

It’s free

All Smart Start Account holders get free access to Gimi.

Kids earn money by doing chores

Gimi lets you can assign specific household chores your child can do to earn pocket money. This helps them learn the value of money.

Parental control and resources

You can track spending, manage and schedule pocket money, and guide financial habits. The Gimi ‘Moneyguide’ also helps you support your child’s financial education.

Child-led savings goals

Gimi lets your child set their own savings goals and see their progress towards their goals in real time.

Award winning

Trusted by over 1.6 million users and 300,000 families, Gimi has won multiple fintech awards.

‘Piggy’ the helper

Piggy is the kids’ in-app helper that builds confidence and independence, by allowing kids to ask questions and learn more about finances in an interactive way.

Fun learning

The Superskills Adventure game teaches kids important money concepts in a fun and engaging way. Ad free.

How does Gimi work?

Gimi account screens displaying the account balance, account summary and the 'What is money?' rocket test.

What our customers think

"My children, aged 7 and 9, have learnt so much about what money is. They save for their own toys and tidy their rooms with more enthusiasm now."

"Gimi helps me learn how to use money. If anyone hasn't tried the app yet, they should download it."

"With Gimi I can keep track of my pocket money and get great ideas for chores. I tell everyone they should have Gimi.

Frequently asked questions